Today we live and operate in an era and space of new media technology that has enabled anyone to be a content creator with the ability to disseminate information to be accessed globally. Despite it coming with a lot of advantages for creatives to freely express themselves with the use of the internet and digital tools, it has led to a high increase in volume of fake unverified information spreading at a high rate. This is commonly referred to as an ‘Infodemic‘
In July 2022, DW Akademie launched a #DisarmingDisinformation Campaign working with it’s partners to share insights on how to combat disinformation. Ultimate Multimedia Consult was glad to participate in this campaign and share information regaring disinformation and how it can be combatted.
Given the increased rate of false news being shared, it’s important we look at a number of tools that can help combat the spread of fake news. However it is keen to NOTE that despite the technology and tools that are available to us to verify information today, your biggest asset and skill is your MIND. Always question any information you see being shared and don’t be quick to spread it before ascertaining if it is the truth. Ensure you cross check from relevant persons, authorities and platforms before sharing information.
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