It is now a norm that all organizations must have an online presence. And indeed many are creating websites – but the question is, do they have content for their online platforms/accounts? Having content is one thing, getting the audience to read or even visit the website is another.

This course will help you learn how to create effective content for online, on blogs, websites and package your content well so people can find out about you, your brand and your products.

What you will learn
If you join our course, you will: Find out the importance of a blog and blogging, how to create one, and what to do with it once you have it. You will also learn how to write/ package content for online audiences, how to ensure engagement and suitability for content for search engines.
Course Outline
• Understanding the internet and how it works
• Creating and running a blog
• Writing for online
• Publishing multimedia content on your blog
• Search Engine Opimistion (best practices)
• Link Building
Learning outcome
At the end of the course, leaners will have developed a blog and published series of content on the blog. Learners will know how to apply key words and other SEO best practices in their blogs. They will also have opened up different social media accounts and used them to drive traffic to their blog.

Course Duration: One month (4 hours a day, 5 days a week, 3weeks of remote support)

Equipment needed: Computer or good capacity mobile phone with space to install and test apps

Targeted market: Bloggers, journalists, government and civil society communicators

To view course details and application, please click here.